You offer the service. Buyers struggle to find it.
Focus on the searches that reflect what you actually sell, in the market you serve.
SEO & AEO for service businessesHelp the right customers
Help the right customers
find and choose you.
Make your services easier to discover and evaluate through search and AI-assisted answers. Get useful content, agreed website improvements and reporting that connects the work to genuine enquiries.
From ₹15,000/month · Routine onboarding included
THE PATH TO A BETTER ENQUIRY01 / DISCOVERY
A search for your service
“Who can help with this?”
An answer to a buyer question
“What should I consider?”
YOUR SERVICE PAGE
A clearer reason
to choose your business.
- A useful explanation of the service
- Real expertise and relevant evidence
- A clear next step for the right buyer
Illustrative buyer journey · No search placement is implied
Start with the buyer
A website should help people decide.
For established service businesses with a functioning website, a clear target market and room to take on suitable work.
Your pages describe. They don’t explain.
Answer the questions that help someone judge fit, scope, credibility and next steps.
You receive reports. You still lack clarity.
See what was implemented, what changed and whether enquiries were suitable.
Search engines + answer-led discovery
One website. Two ways to be discovered.
SEO and AEO share important foundations. We improve those foundations and add specific checks for answer-led search experiences.
SEO: help buyers find the right page
Review technical access, page relevance, internal links, useful content and local business information.
AEO: make your information clear and usable
Cover real buyer questions, support claims with evidence, check relevant crawler access and observe mentions and citations.
Implementation: turn the plan into work
Write and publish the agreed page changes, make routine fixes and verify the enquiry route within your plan.
No special AI markup or guaranteed placement. We work on accessible, useful and credible information, then report what we can observe.
How the programme works
A plan that becomes visible work.
We agree priorities around your business, implement the work in scope and keep a record you can review.
- 01
Diagnose
Understand your services, buyers, website and current measurement.
A baseline and a prioritised issue register. - 02
Map
Connect useful searches and buyer questions to the right pages.
A keyword, question and page plan. - 03
Improve
Make approved fixes and strengthen the content buyers need.
Live page changes and agreed implementation. - 04
Verify
Check mobile usability, links, page settings and enquiry routes.
A work log with verification evidence. - 05
Learn
Review discovery, enquiry quality and what needs attention next.
A report and the next month’s priorities.
What changes on a service pageFrom a list of services
From a list of services
to a useful buying decision.
We start with the commercial pages that matter. Supporting content earns its place by helping a buyer understand the service.
Illustrative example · Office fit-out businessBEFORE
“We provide complete office interior solutions. Contact us today.”
AFTER: QUESTIONS THE PAGE SHOULD ANSWER
Which projects and locations do you serve?
What is included, and what affects the cost?
How does the work progress from survey to handover?
What real projects and expertise can you show?
What should a suitable buyer do next?
The actual copy uses the business’s verified facts and approved evidence.
Your first 90 days
Clear milestones. Room to learn.
A recommended working plan, with monthly billing. Delivery begins after access and kickoff; search results follow their own timeline.
Establish & improve
Agree the priority service and baseline. Check tracking, map buyer questions and deliver the first page improvements and routine fixes.
A baseline, roadmap and verified changes.
Develop & connect
Continue the page work in your plan. Strengthen useful explanations, relevant proof, business information and internal links.
Live page work and an evidence-led review.
Evaluate & refine
Review visibility and enquiry quality. Improve what needs attention and decide the most useful work for the next period.
A 90-day assessment and clear next priorities.
Production follows your selected plan. Ninety days is an evaluation period, not a guarantee of rankings, leads or revenue.
Plans & pricing · India
Start with the scope you need.
Routine onboarding is included. Choose a focused starting point or a programme with more writing and implementation.
Foundation
A focused start for one service and one location.
₹15,000/month
- Two existing-page refreshes each month
- Up to two hours of routine technical fixes
- Maintenance of one eligible Google Business Profile
- Five buyer questions checked across two search experiences monthly
- Monthly report and 30-minute review
For a small website with useful pages ready to improve. New articles and ongoing outreach are outside this plan.
Discuss FoundationGrowth
Ongoing content and implementation for an established service business.
₹25,000/month
- Three page units: normally one new page and two refreshes
- Up to three hours of routine technical fixes
- One eligible profile, plus relevant authority research
- Ten buyer questions checked across three search experiences monthly
- Monthly report, 45-minute review and weekly written status
For up to three service themes in one market. Conversion improvements use the included technical hours.
Discuss GrowthCustom
A tailored scope for a larger or more competitive brief.
From ₹40,000/month
- Page production agreed around your priorities
- Technical and conversion work scoped to your website
- Location and service coverage agreed in your proposal
- An AI visibility sample matched to your market
- Clear reporting, owners and review milestones
A tailored proposal defines your page production, implementation and measurement allowances.
Discuss CustomKnow the scope. Foundation covers one service theme and location. Growth covers up to three service themes in one market. Standard plans cover one website in English. All page work uses existing templates.
Clear costs and terms. Routine setup is included. Rebuilds, migrations, major remediation, extra locations and external costs need a separate approved scope. Applicable taxes and notice terms are explained in your proposal. No compulsory three-month prepayment.
Compare page allowances, technical work and AI observations +
| Scope | Foundation | Growth | Custom |
|---|---|---|---|
| Priority-page review | Up to 10 pages | Up to 25 pages | Agreed in proposal |
| Page production per month | 2 existing-page refreshes | 3 units: normally 1 new + 2 refreshed | Agreed in proposal |
| Copy allowance per page | Up to 500 changed words | Up to 800 changed words per refresh; 1,200 for a new page | Agreed in proposal |
| Routine technical work | Up to 2 hours/month | Up to 3 hours/month | Agreed in proposal |
| Authority work | Business consistency review | 3 opportunities researched; 1 approved outreach attempt/month | Agreed in proposal |
| Tracked keyword sample | Up to 15 | Up to 30 | Agreed in proposal |
| AI answer observations | 5 questions × 2 experiences, once/month | 10 questions × 3 experiences, once/month | Agreed in proposal |
Page allowances define production effort, not an ideal length for search. Two consolidated review rounds are included. New articles are outside Foundation. Outreach attempts do not guarantee placements. Your proposal names the agreed search experiences and dependencies.
Evidence, not guesswork
See the work. Understand the signals.
We keep delivery, discovery and business response separate. You help us identify which enquiries became genuine opportunities.
What changed
Live URLs, completed fixes and a verification log.
What was discovered
Available search data, relevant page trends and a dated AI-answer sample.
What followed
Recorded enquiries and client-confirmed lead quality, with attribution limits explained.
MONTHLY REVIEWSAMPLE FORMAT
Your progress, in context.
| Measure | Previous | Current |
|---|---|---|
| Verified page changes | — | — |
| Non-brand search clicks | — | — |
| Qualified organic enquiries | — | — |
| Sampled own-domain citations | — | — |
Next priorities
What to improve, what to investigate and what needs your input.
Sample layout only · No customer results shown
An AI mention is different from a citation or a recommendation. Samples vary by platform, prompt and date; referral attribution is incomplete. A phone or WhatsApp click does not automatically count as a qualified enquiry.
A shared working agreementWe do the agreed work.
We do the agreed work.
You bring the business context.
We handle research, page work and routine implementation within your plan. You provide an approval owner, expert input, access and feedback on enquiry quality.
Have your own writer or developer? We can agree a collaborative scope around your team.
Your accounts. Your content. Clear ownership.
Use customer-owned accounts. The proposal defines access, completed-work handover, billing and exit terms before you start.
- A factual approval owner
- Access or an accountable developer
- Real evidence and subject expertise
- Feedback on which enquiries were suitable
01What is AEO, and does it replace SEO?+
Answer engine optimisation is work that helps useful business information be discovered, understood and referenced in answer-led experiences. It builds on SEO. We include platform-access checks, buyer-question coverage, factual clarity and observed AI mentions or citations alongside the website work.
02Who is this service for?+
Our standard plans are for service businesses with a functioning website, a clear market and someone who can approve facts and changes. Ecommerce, multilingual websites, multiple locations and substantial technical problems need a tailored scope.
03Who writes and publishes the content?+
We write, edit and routinely publish the page work included in your plan. You provide subject expertise and approve factual claims. Foundation covers two existing-page refreshes; Growth normally includes one new page and two refreshes. Your existing content team can also collaborate under an agreed scope.
04What counts as a page refresh or a new page?+
Foundation includes up to roughly 500 words of changed copy per refresh. Growth refreshes allow roughly 800 words of changed copy, and a new page roughly 1,200 words, using an existing template. Relevant metadata and internal links are included. These limits define production effort, not a target length for rankings. Two consolidated review rounds are included.
05Is there a setup fee or a three-month lock-in?+
Routine onboarding is included in the monthly fee. We recommend a 90-day working plan with monthly billing, rather than compulsory three-month prepayment. The proposal explains notice, billing and exit terms before you purchase. Substantial remediation is separately scoped and approved.
06How soon should we expect results?+
We set implementation milestones from the start. Search response depends on your website, competition and the work required; meaningful commercial progress may take several months or longer. The first 90 days are a working and evaluation period, not a guaranteed revenue deadline.
07Do you guarantee Google rankings or mentions in AI answers?+
No. Search and answer platforms decide what to show. We commit to the agreed work, verification and transparent reporting. Mentions, citations, traffic, enquiries and revenue cannot be guaranteed.
08What do you measure?+
We separate completed work, search visibility and business response. Reports use available search-platform data, a defined sample of AI answers and recorded enquiry information. You help identify qualified enquiries. A sampled mention is not a measure of every user’s experience, and a phone or WhatsApp click is not automatically a lead.
09What is outside the standard plans?+
Website rebuilds, migrations, major integrations, paid advertising, large-scale technical remediation, premium research and extra locations are separately scoped. We do not include purchased ranking links or guaranteed placements. Applicable taxes and approved external costs are explained in the proposal.
10What happens after I request a review?+
We review your website, priority service and target market, then arrange a short fit conversation. The free opportunity review covers up to three public pages and three initial observations. You do not need to provide account access to start. It is an initial assessment, not a full audit or a booked calendar appointment.
Start with a useful conversationWhere could your website
Where could your website
work harder for you?
Share your website, priority service and target market. We’ll review up to three public pages and bring three initial observations to a short fit conversation.
Free opportunity review · No account access needed to start · An initial assessment, not a full audit